Dame Helen, the Oscar-winning actress often lauded for her natural beauty at 72, has disclosed she has had her eyebrows tattooed on, in a move she has said makes a “huge difference” to her appearance.

The tattoos, which have become increasingly popular in recent years, see individual hair strokes lightly drawn in semi-permanent ink, to give realistic-looking eyebrows to frame the face without reapplying a pencil, powder or gel each day.

“I’ll tell you what I had done recently, which I love – I got my eyebrows tattooed,” said Dame Helen, according to a newspaper.

“I was fed up of my brows barely being there and when one of my girlfriends got it done, I thought that they looked great.

“They’re very lightly and delicately done – but it means that when I get up in the morning and I have no make-up on, at least I have eyebrows. It’s made a huge difference.”

Dame Helen, face of beauty brand L’Oreal, has become a prominent advocate for older women, famously insisting her photographs are not excessively touched-up.

In 2016, she said she had begun to pay more attention to her eyebrows after playing the Queen on stage for theatre show The Audience.

“I don’t think the Queen has ever touched them,” she said then. “She’s got quite present eyebrows. So when I was making myself up as the Queen I thought: ‘Oooh, that’s actually quite an interesting look.’”

In 2015, a poll by the British Association of Beauty Therapy and Cosmetology found women spend an average £200 per year on eyebrow grooming. Tattooing techniques such as microblading can last up to 2-3 years.


Semi-permanent tattoo can save time with eyebrow pencils and powder.

Of her approach to make-up as she has aged, Dame Helen has previously said: “I think we get stuck with a look, particularly when we get older. We forget that you can experiment. It’s not the end of the world – you can always wipe it off again.

“The irony is that – the older you get – the less you care. I think: ‘God, when I was young, and probably had much better skin, I wouldn’t dream of going out without mascara.’

“Now I really don’t mind. I mean, if you’re taking your dog for a walk at eight in the morning it doesn’t really matter.”

So if you want to look like Dame Helen Mirren then pop into Beauty Elite and ask for Lauren she is our Microblading and Semi-Permanentmake up  expert .

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